For those of you who haven't seen this ad from Kotex, I have to show you. It's a parody of ads for women's products that euphemize the whole menstruation thing with images of yoga classes filled with spandex or twirling on the beach in slo-mo.
Not only is this the first honest sounding ad for feminine products I have seen in a long time, but Kotex actually had to fight networks that would not allow them to use the word "vagina." I'm totally serious. Like, talk about tampons and stuff but don't go talking about where it goes. We should never mention our "down there lady bitsies". Furthermore, Kotex acknowledged its own bad ad history by featuring footage from past ads in this one. Three cheers for Kotex for finally letting the world know we get periods and when we do we don't frickin run up and down the beach in slomo in our little white bikinis. Most of us don't do that period or not. Pass the truth and the ibuprofen.
2 comments/comment?:
This is great! When I have my period I sure don't feel like twirling around in white spandex! Of course, I don't really ever feel like that. That's crazy that they won't let them say vagina. It's not a swear word, it's not something bad.
@mariko: It's also derogatory to women if one thinks about it--like "don't acknowledge all that real being a woman stuff, only this shiny skimpy-dressed twirly version of 'being a woman' we're advertising that makes it all 'pure'" O_o
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